DEALERSHIP CRM

8 Strategies for Sales Promotions at Motorcycle Dealerships (and How to Implement Them)

Sales promotions can rev up your top line revenue, but executing them is more intricate than just hanging a SALE sign in your showroom.

8 Strategies for Sales Promotions

For maximum impact, it’s essential to strategize the kind of promotions to roll out and the execution method. From percentage discounts and “dollars off” to BOGO and free servicing, there’s a plethora of promotion types tailored for motorcycle dealerships. This article will guide you on choosing the ideal promo and how your dealership-crm system can amplify the process.

Promotions play a pivotal role in a dealership’s sales and marketing strategy, and rightly so — they can boost sales and optimize inventory movement. However, effective promotions aren’t just about price reductions or displaying a “SALE” banner. Delving deep into the type of promotions and their execution is vital.

Let’s shift gears and explore.

What are sales promotions?

Sales promotions are strategic tactics employed by dealerships to escalate sales. It entails offering customers enticing deals, whether in the form of monetary discounts or added value to their purchase.

Several promotional strategies suit the retail environment of motorcycle dealerships.

Types of dealership promotions

Pondering over which promo will drive the most sales for your dealership? Here’s a breakdown of popular promotions and their potential impact:

  1. Percentage discounts Deals like “20% off” are amongst the most prevalent and effective promotions for motorcycle dealerships. Storewide percentage discounts typically resonate best with customers. These promotions might be more attractive than even significant clearance discounts.
  1. “xx dollars off” Instead of percentage-based deals, flat dollar amount discounts can also be impactful. Research has shown varying results comparing the effectiveness of the two. Your choice should be based on your price points, customer preferences, and the perceived value of the promotion.
  1. BOGO Buy One Get One (BOGO) can be tailored for motorcycle accessories or services. This could be a “buy one helmet, get one half-off” or similar deals. BOGO promotions are excellent for clearing inventory, especially if you’re overstocked with specific accessories or parts.
  1. Multi-buys This involves promotions such as buying multiple accessories for a discounted price.

  2. Conditional promotions These are structured deals, such as:

  • Spend $X and save on your next service.
  • Buy a motorcycle and get a discount on specific accessories. Such promotions can stimulate sales without heavily compromising revenue.
  1. Free Servicing For motorcycle dealerships, offering free servicing or checks for a certain period can be a compelling promotion. This not only ensures customer loyalty but can also prompt first-time bike buyers.

  2. Test Rides Offer potential buyers the opportunity to test ride a bike before finalizing their purchase. This promotion can significantly boost conversions, especially for higher-end models.

  3. Gift with purchase Offer complimentary items or services with major purchases. For example, free protective gear with every motorcycle purchased. This can enhance the perceived value of buying from your dealership.

Selecting the ideal promotion

First, define your objective. Is it to attract more footfall? Or clear old stock? Your goals will guide the choice of promotion. Testing different promotions can provide insights into what works best for your audience. Also, consider any restrictions to ensure the promotion’s success while maintaining profitability.

Boosting your sales promotion performance

Promotions require effective marketing. Some tactics include:

  • Creating urgency through limited-time offers.
  • Utilizing customer’s browsing or purchase history.
  • Theming your offers around events or holidays.
  • Incorporating your loyalty program.
  • Combining multiple promotions.
  • Targeting specific customer segments.
  • Leveraging your dealership-crm platform for efficient promotion execution.
  • Offering flexible payment options, like financing or easy EMIs.

 

Dealership-CRM Tip

Leverage Dealership CRM’s marketing tools and automations to run promotions smoothly, from offering discounts to tracking inventory and sales.

Closing thoughts

Promotional strategies should be tailored based on your products, riders, and pricing. The goal is to create high-value offers without compromising profitability. It’s a challenging equilibrium, but when achieved, the impact on your revenue is evident.

Sales promotions can rev up your top line revenue, but executing them is more intricate than just hanging a SALE sign in your showroom.

For maximum impact, it’s essential to strategize the kind of promotions to roll out and the execution method. From percentage discounts and “dollars off” to BOGO and free servicing, there’s a plethora of promotion types tailored for motorcycle dealerships. This article will guide you on choosing the ideal promo and how your dealership-crm system can amplify the process.

Promotions play a pivotal role in a dealership’s sales and marketing strategy, and rightly so — they can boost sales and optimize inventory movement. However, effective promotions aren’t just about price reductions or displaying a “SALE” banner. Delving deep into the type of promotions and their execution is vital.

Let’s shift gears and explore.

What are sales promotions?

Sales promotions are strategic tactics employed by dealerships to escalate sales. It entails offering customers enticing deals, whether in the form of monetary discounts or added value to their purchase.

Several promotional strategies suit the retail environment of motorcycle dealerships.

Types of dealership promotions

Pondering over which promo will drive the most sales for your dealership? Here’s a breakdown of popular promotions and their potential impact:

  1. Percentage discounts Deals like “20% off” are amongst the most prevalent and effective promotions for motorcycle dealerships. Storewide percentage discounts typically resonate best with customers. These promotions might be more attractive than even significant clearance discounts.
  1. “xx dollars off” Instead of percentage-based deals, flat dollar amount discounts can also be impactful. Research has shown varying results comparing the effectiveness of the two. Your choice should be based on your price points, customer preferences, and the perceived value of the promotion.
  1. BOGO Buy One Get One (BOGO) can be tailored for motorcycle accessories or services. This could be a “buy one helmet, get one half-off” or similar deals. BOGO promotions are excellent for clearing inventory, especially if you’re overstocked with specific accessories or parts.
  2. Multi-buys This involves promotions such as buying multiple accessories for a discounted price.
  3. Conditional promotions These are structured deals, such as:
  4. Spend $X and save on your next service.
  5. Buy a motorcycle and get a discount on specific accessories. Such promotions can stimulate sales without heavily compromising revenue.
  6. Free Servicing For motorcycle dealerships, offering free servicing or checks for a certain period can be a compelling promotion. This not only ensures customer loyalty but can also prompt first-time bike buyers.
  7. Test Rides Offer potential buyers the opportunity to test ride a bike before finalizing their purchase. This promotion can significantly boost conversions, especially for higher-end models.
  8. Gift with purchase Offer complimentary items or services with major purchases. For example, free protective gear with every motorcycle purchased. This can enhance the perceived value of buying from your dealership.

Selecting the ideal promotion

First, define your objective. Is it to attract more footfall? Or clear old stock? Your goals will guide the choice of promotion. Testing different promotions can provide insights into what works best for your audience. Also, consider any restrictions to ensure the promotion’s success while maintaining profitability.

Boosting your sales promotion performance

Promotions require effective marketing. Some tactics include:

  • Creating urgency through limited-time offers.
  • Utilizing customer’s browsing or purchase history.
  • Theming your offers around events or holidays.
  • Incorporating your loyalty program.
  • Combining multiple promotions.
  • Targeting specific customer segments.
  • Leveraging your dealership-crm platform for efficient promotion execution.
  • Offering flexible payment options, like financing or easy EMIs.

 

Dealership-CRM Tip

Leverage Dealership CRM’s marketing tools and automations to run promotions smoothly, from offering discounts to tracking inventory and sales.

Closing thoughts

Promotional strategies should be tailored based on your products, riders, and pricing. The goal is to create high-value offers without compromising profitability. It’s a challenging equilibrium, but when achieved, the impact on your revenue is evident.

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